February 5, 2004

• According to Cartoon Central Australia, ¡Mucha Lucha! will soon be premiering on Channel Nine (Sydney) on Sunday 8th Feb 2004 at 6.30am. This is great: it’s free-to-air television!* 

  BUT – Who’s going to be up at this time? And on a Sunday?

  
  Image © WB Animation
  from Ep: ‘Nightmare on Lucha Street’ (2nd season)

  Programming decisions like these don’t surprise us. Free-to-air networks have a habit of airing animated content at odd times. Like when  Ren and Stimpy premiered in Australia years ago, we used to have to get up at 6.00am to watch it. Or The Powerpuff Girls at 4am. Australian cartoons don’t get much better publicity, or even any consideration at all unless they are pre-school or C-classified product.

  With so little support from local broadcasters, is it any wonder that the Australian cartoon industry is a dying breed? Which I guess, is one reason why like so many other Australians, we decided to position ourselves internationally.

  * Note: ML has been on Australian cable TV –  Cartoon Network  for the past year. But cable TV isn’t such a mainstraeam concept as it is in the USA. Majority of TV viewers don’t have cable TV.

  • 4:03 pm
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