Getting a show produced
Occasionally we receive emails from independent (Australian) artists with show ideas, who want to know how to break into the animation scene. These are usually animation students, established artists or illustrators who have designed some characters and put some basic documentation together for their project but have never worked in the animation industry and don’t know what the next step is.
The usual questions are: How do I pitch my project idea? Where do I go? Should I get the support of an Animation studio? Which Animation Studio?
Today, Eddie responded to one such email with the following advice:
It’s not always necessary, but it can be good to have the support of an animation studio when pitching to networks.
You’ll find that animation studios in Australia won’t have the resources/funds to finance a series alone. Everything produced here is done with a combination of Australian/overseas money – mostly overseas money When a local studio goes into partnership with an overseas studio to produce a series, it’s called a co-production, and this usually happens after a TV network shows some interest in ordering a series (this is called a netwok pre-sale)
The best you can hope for, is that a local studio gets on board as a Producer for your show. Then they’ll put together a series bible and budget, and start knocking on doors. The best studios to approach are the ones with proven network contacts (e.g. Southern Star Animation) or the ones with a history of Co-production partners overseas. Another company that fits this description is Yoram Gross – though stylistically I can’t bring myself to recommend them! Going this route means you get help with putting together a series bible – designs, story ideas, etc.
Another approach would be to find an Independent Producer (a business type person, as opposed to a creative) to put together a co-production deal with an overseas studio, and try to get a network presale. The only drawback with this, is that Independent Producers tend to have their fingers in a LOT of pies, and will ultimately go with the project that shows the best leads. Because these Producers have limited creative ability, they tend to pounce like rabid dogs, on any property that has a proven track record or is an established property (eg Childrens books). They are not inclined to take risks with ideas that are unusual or different.
The positives with this approach, is that most of these producers take part in MipCom, which is a huge European buying/selling series swapmeet. Going this route means you probably will be putting the bible together yourself, with advice from your Producer, and ‘suggestions’ from the overseas co-production partner he/she has stitched you up with.
Then there is the maverick ‘I got this far on my own – why do I need a stinking Producer’ approach.
There’s some merit in this. Networks and Animation Producers in the USA will look at anything, whether you’re a first timer or John Kricfalusi. They know that the property they miss, could be a big hit for someone else. If your property has proven itself with books, strips, comics and whatever else, this is a big asset when pitching.
If you are going to go this route, then be prepared to do it all yourself – which is probably what you’re used to anyway. Obviously you’ll need contacts, and a good lawyer but they ain’t no mystery.
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