January 10, 2003

  • NORTEC, Tijuana

    Short for “Norteño Techno,” Nortec is a musical fusion of traditional norteño, ranchera, and banda sinaloense with electronica rhythms that has become a multimedia movement. The collective of DJs, artists, architects, fashion designers, videogame programmers, and filmmakers united for a tongue-in-cheek exploration of Mexican pop culture and border-zone identity.

    Articles: South-of-the-border Soul (Gotham Magazine 2001); New York Times article. Sounds good. Wouldn’t mind checkin’ it out!